Matthias Schuecking

Matthias Schuecking is a seasoned marketing and brand strategy professional with extensive experience spanning over two decades. As Co-Founder and Rum Evangelist at Rockpool Rum since October 2021, Matthias has led the launch of a small batch rum company. Additionally, as Executive Director of Schuecking Consulting Pte Ltd since February 2018, Matthias focuses on helping brands remain relevant through strategic and creative excellence. Matthias serves as an Expert Speaker for Squared Online, teaching courses on digital transformation and content marketing. Previous roles include Acting Strategy Director at R/GA, Head of Marketing at The Working Capitol, and Head of Marketing APAC for Airbnb, where award-winning campaigns were developed. Matthias's long tenure at Unilever included leading brand development projects across several influential brands. Educational credentials include a Master of Arts in Digital Media Management from Hyper Island and a Bachelor's Degree in Business/Economics, Marketing from the Hamburg Academy of Business and Commerce.