Bianca Hoenen

Bianca Hoenen is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as Senior Marketing & Branding Manager for the Benelux region at ROCKWOOL Group since March 2020, Bianca oversees the marketing budget and departmental strategy while managing multiple projects and campaigns. Prior to this, Bianca held positions such as Marketing Communications Specialist at ROCKWOOL, Office Manager at Smets Food Trading BV, and multiple strategic roles at Geberit and Sanitec, including Head of Product Line Bath & Shower and Marketing Director. With a foundational degree in Commercial Economy and Marketing from Zuyd University of Applied Sciences, Bianca has a proven track record in driving growth, managing product portfolios, and developing effective marketing strategies across diverse sectors.