Chris Potter

Chris Potter helps lead strategic communications, marketing, and social media efforts for RMI’s Carbon-Free Building team, which advances equitable building decarbonization policies, solutions, and clean technologies across the United States and globally.

Prior to joining RMI, Chris was the social media manager for the New York State Energy Research & Development Authority (NYSERDA), New York’s primary clean energy agency. Previously, Chris spent several years as the communications manager for the Institute for Market Transformation (IMT), a nonprofit based in Washington DC, which works with city mayors’ offices, real estate companies, and communities to emphasize the widespread benefits of energy efficiency and high-performance buildings. At IMT, Chris designed and led communications campaigns for initiatives funded by the US Department of Energy, such as the Green Lease Leaders Recognition Program and the Small Business Energy Initiative.

Chris also provided digital strategy, video, and social media support for several political, environmental, and human rights campaigns for Fenton, a mission-driven communications and PR agency. An NY Capital Region transplant with New Hampshire roots, you can often find him walking with his family and dog, testing the limits of his electric bike, and attempting to photograph the rare Karner Blue butterfly along the trails of the Albany Pine Bush Preserve.