Francisca Gurtubay Viu

Francisca Gurtubay Viu is a seasoned professional with extensive experience in commercial strategy and marketing, currently serving as Subgerente Comercial at Rodenstock since October 2019. Responsibilities include developing strategic plans and managing the introduction of new brands in the Chilean market while leading a team of four sales representatives. Prior roles at Rodenstock included Product & Marketing Manager for Lenses and Eyewear LATAM, where Francisca led significant business lines and introduced innovative technologies. Earlier experience at Cencosud S.A. and ABCDIN involved product and category management in the technology sector, focusing on analytics, marketing campaigns, and inventory control. Francisca holds a degree in Commercial Engineering with a specialization in Marketing from Universidad del Desarrollo and has pursued further education at Rotterdam University of Applied Sciences.