Capucine Bailly

Capucine Bailly is an accomplished marketing professional with extensive experience in the luxury sector, currently serving as the Marketing Manager for Bespoke & Exceptional Pieces at Manufacture Roger Dubuis since January 2023. Previously, Capucine held the position of Marketing, Communication and Image Manager at Alexandre de Paris from November 2017 to December 2022, where responsibilities included developing comprehensive communication strategies, managing the brand's image, overseeing community management, organizing events, and implementing e-commerce plans. Capucine's career also includes roles at Moncler, Caran d'Ache, and Rodenstock GmbH, contributing to areas such as visual merchandising, CRM analysis, press relations, and international key account management. Capucine holds a Master of Science in International Business Development from Burgundy School of Business, completed an academic exchange semester at the University of Hertfordshire, and earned a DUT in Techniques de Commercialisation from Université Claude Bernard Lyon 1.