Francesca Mirra

Francesca Mirra currently serves as the Events & CRM Coordinator at Manufacture Roger Dubuis, where responsibilities include the creation and management of local events in the EMEA Region and collaboration with key partners like Lamborghini and Pirelli to enhance brand awareness and client engagement. Previously, as an Omnichannel Coordinator at Chloé, Francesca focused on performance tracking and support for Store Managers. Experience at IWC Schaffhausen as a Consumer Marketing Specialist involved CRM activities, event planning, social media management, and business strategy development. Early career roles included various marketing and PR positions at Baume & Mercier, Initiativa srl, SDA Bocconi School of Management, and University of Pavia. Francesca holds a Master's in Entrepreneurship and Strategy from SDA Bocconi and a Bachelor's in Modern Languages and Cultures from Università di Pavia. Additional studies include time at Universidad de Granada and Lomonosov Moscow State University.