Peter Bachmayr has extensive experience in the field of marketing and applications engineering, currently serving as the Head of Strategic Marketing Planning at Rohde & Schwarz since July 2017. Prior to this role, Peter was a Marketing Program Manager at the same company. From July 2012 to June 2017, Peter worked at Tektronix as a Technical Marketing Manager. Earlier in his career, Peter held several positions at Keithley Instruments, including EMEA Field Applications Manager, DACH Application Manager, and Application Engineer from October 1998 to June 2012. Peter holds a Master's degree in Electrical, Electronics and Communications Engineering from the Technical University of Munich.
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