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Mafalda Guedes Miguel

Directora ROI UP Portugal at ROI UP Group

Mafalda Guedes Miguel serves as the Director of ROI UP Portugal, a role held since September 2021, and previously worked as a PR Manager and SMM Consultant at ROI UP Agency Portugal from May 2015 to September 2021, where responsibilities included content production and social media management. Mafalda's early career involved freelance journalism for Revista Business Portugal and internships at Impresa Publishing and Expresso, focusing on online content production. In addition, Mafalda contributed to the online newspaper Infoactualidad at Universidad Complutense de Madrid. Educational qualifications include a postgraduate degree in Journalism and a Bachelor’s degree in Communication Sciences with a focus on Journalism and Strategic Communication from NOVA FCSH.

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