Ana Martín

Ana Alicia Martín has extensive experience in business intelligence and web analytics, currently serving as the Business Intelligence & Web Analytics Manager and previously as DCS Development Senior Manager at Roiback since July 2012. Ana Alicia has a strong background in process reengineering, continuous improvement, optimization, and account analysis, along with experience as a Senior Account Manager specializing in strategic accounts and as a Traffic Acquisition Manager. Prior roles include working as a Project Executive at Federación Empresarial Hotelera Mallorca and as a Junior Key Account Manager at Atesar. Ana Alicia holds multiple degrees, including an MBA with a specialization in Marketing from Universitat de les Illes Balears and a Licenciatura in Communication Audiovisual from Universitat de Barcelona.