Roiback
Ana Alicia Martín has extensive experience in business intelligence and web analytics, currently serving as the Business Intelligence & Web Analytics Manager and previously as DCS Development Senior Manager at Roiback since July 2012. Ana Alicia has a strong background in process reengineering, continuous improvement, optimization, and account analysis, along with experience as a Senior Account Manager specializing in strategic accounts and as a Traffic Acquisition Manager. Prior roles include working as a Project Executive at Federación Empresarial Hotelera Mallorca and as a Junior Key Account Manager at Atesar. Ana Alicia holds multiple degrees, including an MBA with a specialization in Marketing from Universitat de les Illes Balears and a Licenciatura in Communication Audiovisual from Universitat de Barcelona.
This person is not in the org chart
Roiback
Our award-winning portfolio of booking engine solutions, and outstanding web design and digital marketing services help you to differentiate your business in today’s increasingly competitive marketplace. DISCOVER YOUR POTENTIAL We think our hotel partners are awesome, so we work tirelessly for them to discover their full potential. We do this by helping them regain control and earn more through their direct channel with our comprehensive expertise and award-winning product and services. TAKE CONTROL OF YOUR DIRECT BOOKINGS It’s the main reason why each and every one of us at Roiback comes to work every day and what our hotel partners experience across our services and operations. We work with you to get to the nitty-gritty of your business. This allows us to design custom-made solutions that deliver tangible results and provide a real answer to market demand.