Evelyn Barba

Evelyn Barba is a seasoned professional in digital marketing and IT, currently serving as IT & Product Digital Marketing Senior Manager at Roiback since January 2014, where responsibilities include customer service management and marketing campaign oversight. Prior experience includes roles as Online Marketing Director at Grupo Optursa - Hoteles Globales and SolyTravel.com, focusing on website creation and launch initiatives, along with a Marketing Manager position at Bahía Príncipe, emphasizing web content optimization and multifaceted marketing campaigns. Additional experience spans various marketing and sales roles in the hospitality sector, starting with an Executive Sales role at Gran Meliá Volcán Lanzarote and early career internships in catering at Spanair. Evelyn Barba holds a BA in Tourism Management from Escuela Superior de Turismo de Baleares and additional qualifications, including certification in Google Tag Manager from AdveiSchool.