Roiback
Evelyn Barba is a seasoned professional in digital marketing and IT, currently serving as IT & Product Digital Marketing Senior Manager at Roiback since January 2014, where responsibilities include customer service management and marketing campaign oversight. Prior experience includes roles as Online Marketing Director at Grupo Optursa - Hoteles Globales and SolyTravel.com, focusing on website creation and launch initiatives, along with a Marketing Manager position at Bahía Príncipe, emphasizing web content optimization and multifaceted marketing campaigns. Additional experience spans various marketing and sales roles in the hospitality sector, starting with an Executive Sales role at Gran Meliá Volcán Lanzarote and early career internships in catering at Spanair. Evelyn Barba holds a BA in Tourism Management from Escuela Superior de Turismo de Baleares and additional qualifications, including certification in Google Tag Manager from AdveiSchool.
Roiback
Our award-winning portfolio of booking engine solutions, and outstanding web design and digital marketing services help you to differentiate your business in today’s increasingly competitive marketplace. DISCOVER YOUR POTENTIAL We think our hotel partners are awesome, so we work tirelessly for them to discover their full potential. We do this by helping them regain control and earn more through their direct channel with our comprehensive expertise and award-winning product and services. TAKE CONTROL OF YOUR DIRECT BOOKINGS It’s the main reason why each and every one of us at Roiback comes to work every day and what our hotel partners experience across our services and operations. We work with you to get to the nitty-gritty of your business. This allows us to design custom-made solutions that deliver tangible results and provide a real answer to market demand.