Roiback
Felipe Bravo Melguizo has extensive experience in online marketing and business development. Felipe started their career in 2001 at Ya.com in the marketing department, where they monitored and optimized online campaigns and coordinated offline campaigns. Felipe then moved on to Sun Telecom S.L. as a Key Account Executive, managing online advertising campaigns and negotiating with websites for new advertising platforms.
In 2004, Felipe joined Planeta Web as an Online Marketing Specialist, where they developed online marketing plans for clients in the hotel industry. Felipe then joined Hotelopia, where they held multiple roles including SEM & SEO Manager and Online Marketing Manager B2C. In these roles, they managed SEM accounts, decided strategies, and supervised SEO implementation for Hotelopia websites.
In 2011, Felipe joined Barceló Viajes S.L as an Online Marketing Manager, responsible for improving web analytics processes and communication with media agencies to optimize sales. Their most recent position was at ROIBACK, where they served as the Head of Roiback Digital, overseeing the digital operations of the company.
Overall, Felipe has a strong background in online marketing, business development, and team management, with a focus on the travel and hospitality industry.
Felipe Bravo Melguizo completed their Licenciatura in Marketing y Publicidad at CESMA from 1995 to 2000. Felipe pursued further education by obtaining a Master's degree in Digital Business from ESIC Business & Marketing School from 2010 to 2011. In 2020, Felipe attended The Internet Advertising Bureau Spain where they completed a program in Programmatic Advertising, further expanding their knowledge in the field of Marketing.
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Roiback
Our award-winning portfolio of booking engine solutions, and outstanding web design and digital marketing services help you to differentiate your business in today’s increasingly competitive marketplace. DISCOVER YOUR POTENTIAL We think our hotel partners are awesome, so we work tirelessly for them to discover their full potential. We do this by helping them regain control and earn more through their direct channel with our comprehensive expertise and award-winning product and services. TAKE CONTROL OF YOUR DIRECT BOOKINGS It’s the main reason why each and every one of us at Roiback comes to work every day and what our hotel partners experience across our services and operations. We work with you to get to the nitty-gritty of your business. This allows us to design custom-made solutions that deliver tangible results and provide a real answer to market demand.