Roiback
Macu Cayuela is a seasoned professional with extensive experience in the hospitality industry, currently serving as DCS & Smart Direct Support Manager at Roiback since July 2019. Macu's previous roles include Global Operations Manager and Direct Channel Specialist Manager at Roiback, and Digital B2B Manager Europe at BlueBay Hotels from June 2018 to June 2019. Macu's earlier career includes significant positions at Barceló Hotel Group, Hoteles Globales, Marina Hotels, and Hotetur Hotels, focusing on e-commerce, online distribution, and sales management. With a solid educational background in tourism, online marketing, and e-commerce, Macu holds multiple degrees, including a Master's in Online Marketing and ECommerce from OBS Business School and a Master's in Tourism Management from Universitat de les Illes Balears.
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Roiback
Our award-winning portfolio of booking engine solutions, and outstanding web design and digital marketing services help you to differentiate your business in today’s increasingly competitive marketplace. DISCOVER YOUR POTENTIAL We think our hotel partners are awesome, so we work tirelessly for them to discover their full potential. We do this by helping them regain control and earn more through their direct channel with our comprehensive expertise and award-winning product and services. TAKE CONTROL OF YOUR DIRECT BOOKINGS It’s the main reason why each and every one of us at Roiback comes to work every day and what our hotel partners experience across our services and operations. We work with you to get to the nitty-gritty of your business. This allows us to design custom-made solutions that deliver tangible results and provide a real answer to market demand.