Macu Cayuela

Macu Cayuela is a seasoned professional with extensive experience in the hospitality industry, currently serving as DCS & Smart Direct Support Manager at Roiback since July 2019. Macu's previous roles include Global Operations Manager and Direct Channel Specialist Manager at Roiback, and Digital B2B Manager Europe at BlueBay Hotels from June 2018 to June 2019. Macu's earlier career includes significant positions at Barceló Hotel Group, Hoteles Globales, Marina Hotels, and Hotetur Hotels, focusing on e-commerce, online distribution, and sales management. With a solid educational background in tourism, online marketing, and e-commerce, Macu holds multiple degrees, including a Master's in Online Marketing and ECommerce from OBS Business School and a Master's in Tourism Management from Universitat de les Illes Balears.