Eva Xu is currently a Product Marketing Lead at Rokt and has been building products for TikTok for Business Accounts and video commerce since 2021. Previously, they held product marketing roles at Google and Big Viking Games, and served as a strategy consultant at Accenture. Eva has received recognition on the Dean's Honour List while pursuing an Honors Business Administration degree at Ivey Business School at Western University. With a background in product marketing, strategy consulting, and product strategy, Eva enjoys exploring new projects in tech, education, psychology, gaming, and startups.
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