Amanda Kassick is a Senior UX Researcher specializing in AdTech and consumer insights, currently employed by Roku Inc. They hold an MS in Human Factors and an MBA in Consumer Sciences. Previously, Amanda had a successful internship at Roku, where they managed a key project that led to notable improvements in user engagement. They have a strong background in qualitative research methods and have delivered impactful results in various roles, including project management and research positions across different organizations. Amanda's work has consistently influenced product strategies and garnered recognition from stakeholders.
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