Arnaud Blanchard

Arnaud Blanchard is a seasoned professional in product management and analytics with extensive experience in the advertising technology sector. Currently serving as Senior Product Lead for Ad Performance and Optimization at Roku Inc., Arnaud is responsible for enhancing CTV ad performance and optimizing bidding strategies through AI implementations. Previously, Arnaud held several key positions at Criteo, including Product Director and Senior Analytics & Product Manager, where a strong focus was placed on ML-based advertising solutions, incrementality measurement, and the evolution of post-cookie targeting. Arnaud’s career also includes valuable analytical roles at HSBC, where expertise in financial products and market strategies was developed. Arnaud holds engineering degrees in Mathematics, Economics, and Computer Science from Ecole nationale supérieure des Télécommunications and Kungliga tekniska högskolan.