Ian McPhee is a strategic leader in ad tech, specializing in revenue and partnerships within the Connected TV (CTV) sector. They served as the Revenue Team Leader and Executive Director of TV Distributor Business Development at FreeWheel, where they managed over $68 million in annual revenue and expanded revenue streams through key partnerships. Currently, Ian leads Business Development for Strategic Ad Partnerships at Roku, focusing on scaling the programmatic advertising business. Their previous roles include significant contributions at companies such as CBS Interactive and VideoEgg, showcasing a strong track record in driving revenue growth and innovating advertising strategies. Ian has also taken on consulting roles to further enhance the ad tech landscape.
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