Rebecca Lefkowitz

Rebecca Lefkowitz currently serves as Head of Content and UI Sales & Strategy for Integrated Brand Partnerships at Roku Inc., having joined the company in January 2019. Rebecca has successfully led a team that generated significant revenue for priority content verticals across The Roku Channel, achieving above-goal performance in both 2022 and 2023. Previous roles include Sales Manager for Ad Revenue Strategy and Ad Strategy and Revenue Lead, where Rebecca drove substantial growth in Kids & Family revenue and played a pivotal role in launching Roku Originals with major advertising partners. Rebecca's extensive experience in advertising sales spans several companies, including Discovery Inc., Scripps Networks Interactive, and Optimedia US, where significant achievements in revenue generation and strategic partnerships were consistently demonstrated. Rebecca holds a Bachelor of Science in Communication from the University of Wisconsin-Madison.