Afke Hagen

Afke Hagen is a Business Intelligence Analyst and Marketing Intelligence Advisor at ROM Utrecht Region since December 2022. Previously, Afke held the role of Customer Journey Specialist at bol.com from October 2018 to December 2022, focusing on customer behavior analysis and data-driven projects, as well as a Productspecialist, where the emphasis was on results analysis and optimizing customer needs. Afke's experience also includes serving as Team Leader for social media, PR, and editorial at Belsimpel, and as a Customer Journey and Content Specialist, contributing to communication strategies and customer journey redesign. Earlier experience includes an internship at In Ontwerp, encompassing all stages of the design process. Afke holds a Master's degree in Communication Studies and a Bachelor's degree in Communication and Information Sciences from the University of Groningen, as well as a Bachelor of Arts in Graphic Design from Hanze.