Alberto Herrera serves as the Head of Data Analytics at Romeu since January 2021, where responsibilities include leading the data strategy and chairing a key decision-making committee involving CIOs and senior leaders. Alberto is also a member of the Club Chief Data Officer for Spain & Latam since January 2023. Prior roles include Professor of Data Analytics and Data Driven Decisions at IEBS Business School, CEO, CMO, and Co-Founder of the foodtech startup Wacaflow, and various positions in data analytics and consulting. Alberto holds an MBA from Esade and a Certificate in Data Governance and Strategy from IE Business School, as well as a Bachelor's degree in Audiovisual Communication from Universidad Rey Juan Carlos.
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