Ruebec Bokhari

Ruebec Bokhari has extensive experience in branding and marketing, currently serving as the DGM of Branding and Marketing at Ronak Optik India Pvt Ltd since December 2010, following a role as Brand Manager. Prior experience includes a position as Manager of Marketing at VLCC Health Care Ltd from April 2010 to November 2010, and a role as Sr. Executive at Pantaloon Retail India Ltd from July 2007 to March 2010. Ruebec specializes in managing both Above The Line (ATL) and Below The Line (BTL) marketing initiatives at a zonal level in India's largest region, focusing on revenue generation collaborations with lifestyle retail brands. Educational background includes a PGDBM in Marketing and HR from IMIS Institute Of Management & Information Science and a B.Com in Commerce from St. Xavier's College.