Ronak Optik India Pvt Ltd
Ruebec Bokhari has extensive experience in branding and marketing, currently serving as the DGM of Branding and Marketing at Ronak Optik India Pvt Ltd since December 2010, following a role as Brand Manager. Prior experience includes a position as Manager of Marketing at VLCC Health Care Ltd from April 2010 to November 2010, and a role as Sr. Executive at Pantaloon Retail India Ltd from July 2007 to March 2010. Ruebec specializes in managing both Above The Line (ATL) and Below The Line (BTL) marketing initiatives at a zonal level in India's largest region, focusing on revenue generation collaborations with lifestyle retail brands. Educational background includes a PGDBM in Marketing and HR from IMIS Institute Of Management & Information Science and a B.Com in Commerce from St. Xavier's College.
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Ronak Optik India Pvt Ltd
Ronak Optik India is one of the leading and fastest growing eyewear companies in the country. What started out in 1995 as a partnership firm was soon transformed into a private limited company under the visionary leadership of our MD, Mr. Manish Shah. The company’s business model has evolved over time where we started as a distributor of major eyewear brands to being manufacturers of fashion eyewear. To this effect, we launched ‘Image Eyewear' our flagship brand in 1998. We continued our success streak with launching our next brand 'Idee Famewear' in 2000. These brands are successfully providing fashion eyewear for optical frames and sunglasses across the market. With our ambition to achieve more, we took the plunge into license manufacturing in 2010. Our sole focus behind this venture is to make available international designs as per Indian taste and preference. With the vision to provide the best quality and latest fashion to the market, we have been extremely particular about the brands we choose to work with. We have also ensured the finest branding practices in the industry and take pride to associate the in-house brands to the most sought after brand ambassadors. We pride ourselves in staying ahead of the fashion curve by anticipating new trends and identifying the ever changing customer demands. This enables us to offer an exciting range of products that are trendy in designs, colors, and shapes. We truly believe that success is a result of the best products provided at the best price by the best team. While we strive to grow and continue to attract customers and lead the market, our ethos continues to be based on a strong foundation of good work ethic and transparency.