Michael Becherer

Michael Becherer has a strong background in marketing and business development. Michael started their career as a CFS Representative at Ralston Purina in 1990 and worked their way up to become an Assistant Brand Manager at Ralcorp Holdings. At Energizer Holdings, they served as a Customer Strategy Leader and Group Director of Customer Marketing, where they developed strategic growth plans for top accounts. Michael later became the Director of Marketing and Senior Brand Manager at Sara Lee Corp, where they managed the Deli business unit and developed annual operating plans and brand activation strategies. Michael then moved on to Sensient Colors, where they served as the Director of Business Development, focusing on developing marketing strategies to support the overall business strategy. At AB Mauri North America, they held the position of Director of Marketing, responsible for developing marketing strategies and objectives to achieve the company's North American business plan. Currently, they are Vice President of Marketing and Business Development at Ronnoco Coffee.

From 1988 to 1990, Michael Becherer pursued an MBA in Marketing at Missouri State University.