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Atalí González

Marketing & Performance Manager at NatWest Rooster Money

Atalí González has a diverse work experience in digital marketing and performance management. Atalí started their career at Traffic Label Limited in 2014 as an SEO Executive and Translator, where they developed strategies for domain name acquisition and produced engaging SEO articles. Atalí then joined Farfetch in 2015 as an Online Marketing Executive, where they focused on SEO for Spanish and Mexican websites, implemented marketing strategies, and performed website audits. In 2017, Atalí joined printed.com as a Search Specialist, taking ownership of SEO and PPC strategies and leading a cross-functional PPC landing page redesign project. Atalí later worked at Laundrapp as a Digital Marketing Manager, managing paid digital advertising and multi-channel campaigns. Currently, they hold the role of Marketing & Performance Manager at NatWest Rooster Money, driving customer acquisition through paid and organic strategies. Throughout their career, Atalí has demonstrated expertise in various areas of digital marketing, including paid search, paid social, brand awareness, SEO, and ASO.

Atalí González's education history begins in 2003 when they enrolled in Universidad de La Laguna. Atalí completed their Bachelor of Arts degree in Music and Education in 2007, with a focus on Music Pedagogy.

In 2007, Atalí González continued their education and pursued a Masters Degree in Speech, Hearing, and Language at Universidad Alfonso X El Sabio. This program specialized in the education and teaching of individuals with hearing impairments, including deafness. Atalí completed their degree in 2008.

After completing their Masters, Atalí González joined Universidad de Granada in 2009 to pursue a Bachelor of Arts degree in Audiovisual Media Communication. Atalí successfully completed this program in 2011, obtaining their BA(hons) degree. Atalí'sfield of study included communication, journalism, advertising, and related programs.

In 2011, Atalí González further expanded their knowledge in the field of fashion by enrolling in the Universidad Nacional de Educación a Distancia - U.N.E.D. Atalí pursued a Postgraduate Qualification in Fashion Journalism, specifically focusing on fashion merchandising. Atalí completed this qualification in 2012.

In addition to their formal education, Atalí González has also obtained several certifications. In 2015, they received a Brightedge Certification from BrightEdge. The following year, in 2016, they obtained a Google Analytic Certification from Google. More recently, in 2020, they obtained certifications in Google Ads Search and Google Ads Apps from Google.

Based on the provided information, Atalí González has a diverse educational background encompassing music, education, speech and hearing, communication, journalism, advertising, and fashion merchandising. Atalí has also demonstrated a commitment to professional development through their certifications in digital marketing and analytics.

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