Richard Erbler

Richard Erbler is an accomplished marketing leader with extensive experience in brand strategy and management across various industries. Currently serving as the Managing Partner at ROOTS Brand Strategy Consultants GmbH since April 2016 and Co-Founder & Managing Director at Brylliant GmbH since January 2021, Richard has demonstrated a strong ability to empower clients to enhance their marketing efforts. Previous roles include Managing Director Marketing at OBI Group Holding, where Richard redefined the company's marketing approach, and Director Global Brand Development & Brand Communications at METRO AG, driving significant brand transformation. Additionally, Richard held key marketing positions at The Coca-Cola Company and Coca-Cola Poland Services, contributing to substantial market share growth and innovation in new product development. Richard holds a Graduate degree in Mobilising People and Leadership from IMD and has a background in marketing management from Universität des Saarlandes and Ruhr University Bochum.