ROOTS Brand Strategy Consultants GmbH
Richard Erbler is an accomplished marketing leader with extensive experience in brand strategy and management across various industries. Currently serving as the Managing Partner at ROOTS Brand Strategy Consultants GmbH since April 2016 and Co-Founder & Managing Director at Brylliant GmbH since January 2021, Richard has demonstrated a strong ability to empower clients to enhance their marketing efforts. Previous roles include Managing Director Marketing at OBI Group Holding, where Richard redefined the company's marketing approach, and Director Global Brand Development & Brand Communications at METRO AG, driving significant brand transformation. Additionally, Richard held key marketing positions at The Coca-Cola Company and Coca-Cola Poland Services, contributing to substantial market share growth and innovation in new product development. Richard holds a Graduate degree in Mobilising People and Leadership from IMD and has a background in marketing management from Universität des Saarlandes and Ruhr University Bochum.
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ROOTS Brand Strategy Consultants GmbH
At ROOTS we help clients outperform the market - by empowering them to transform their marketing. Founded in 2016, ROOTS is an international brand & marketing consultancy based in Düsseldorf, Germany. And we don’t sell theory: Having worked ourselves in local, regional and global marketing leadership roles of leading blue-chip companies, our consultants truly understand the needs and challenges of marketers across different roles, levels and industries. We usually go beyond the concept level and guide you through the implementation and change management to ensure success – so you get the ROI on your consultancy invest. Our service portfolio is anchored in six core brand & marketing solutions – our 6P model: o defining growth strategies (#planning) o developing purposeful brand positioning (#purpose) o crafting customer experience concepts (#presence) o lifting marketing efficiency & productivity (#productivity) o raising marketing capabilities (#people) o identifying data & insights (#performance)