McKay Lyman

Director Of Demand Generation at Roots Management Group

McKay Lyman is an experienced marketing professional currently serving as the Director of Demand Generation at Roots Management Group since March 2019, where a focus on high-impact strategies and precision marketing is emphasized. Previous roles include Director of Marketing, where comprehensive strategies were developed to enhance brand presence, and Regional Manager overseeing 16 manufactured housing communities, focusing on operations and financial performance. Additional experiences encompass internships and roles in business development, project management, and education, with a Master of Global Management obtained from Thunderbird School of Global Management and an undergraduate degree from Brigham Young University.

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Phoenix, United States

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Roots Management Group

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Rooted in positive transformation, Roots Management Group (Roots) is dedicated to bettering the lives of our residents, community managers, and employees, and increasing the availability of best-in-class housing options that everyday people can afford. Our journey began with a vision to create positive change by providing comfortable and safe low-income housing while generating long-term value for our investors. Today, we have evolved into an integrated manufactured housing community (MHC) investment platform and management company, spearheading transformation in the industry. Established in 2017, with demonstrated unwavering commitment to community development, capital improvements, and meticulous management practices. We live by these core values: R-Rally Together as One O-Overcome & Deliver O-Ownership for All T-Trusted to Transform E-Empower Growth D-Dedicated to Bettering Lives By focusing on these core principles, we not only enhance the quality of life for our residents but also foster thriving communities that benefit all stakeholders involved. These core values paired with our diverse expertise and strategic partnerships create a unique and powerful combination that empowers us to transform communities and lives. At Roots, we possess the capabilities to consider the acquisition of any available properties, ensuring we can make a positive impact in communities nationwide. Our mission is to revitalize dilapidated communities across the United States, providing affordable, safe, and clean housing for American families. Through our acquisition, investment, and operational strategies, we work tirelessly to transform these communities into thriving and inclusive environments. We are proud to be part of a transformational journey that combines financial success with social responsibility. At Roots Management Group, we are dedicated to creating a future where affordable housing is accessible to all, and where communities can flourish. Join us in our mission!