Roots Research
Tapiwa Tarika is an experienced professional currently serving as a Project Coordinator at Roots Research since July 2024. Prior to this role, Tapiwa held various positions at Step3, including Junior Project Manager and Community Manager, from April 2022 to May 2024. Tapiwa also worked as a Community Manager at Cardstack for a brief period in 2022, and gained experience as a Sales Assistant at Screwfix from November 2018 to August 2022. Earlier work experience includes serving as a Fast Food Team Member at KFC UK & Ireland from September 2017 to October 2018 and completing a work experience placement at Sainsbury's in July 2016. Tapiwa holds a Bachelor of Science degree in Economics from the University of Brighton, completed in 2022, and attended Bexhill Sixth Form College, studying Psychology, Economics, and Computer Science from September 2017 to June 2019.
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Roots Research
Roots Research is a dedicated and effective research recruitment agency. We source high-quality participants for a range of different research methodologies and market sectors across the UK, Europe, and the US. Founded in 2008, we have become an established and valuable partner to a large number of research organisations. At Roots, we draw on a wealth of practical and strategic recruitment and interviewing experience to achieve our aims, which are to: • Evaluate project requirements quickly and systematically • Provide a competitive, tailored service • Offer a wide range of qualitative data collection methods • Manage projects within agreed cost and time constraints • Communicate effectively with our clients We are known for thinking laterally and devising innovative ways to tackle research projects, and we provide a tailored and comprehensive service, including recruitment, interviews, analysis, and support. We're passionate about our work and continually succeed in sourcing quality participants with high attendance levels for research fieldwork. We are efficient, effective, and we know our market inside out. At Roots we aren't just excellent recruiters, we also provide a range of support services that keep projects running smoothly; flexibility and responsiveness are at the heart of our approach, and we understand the importance and value of our reputation. Our service is guaranteed, no matter how challenging or complex; we thrive on the meeting the challenges of recruitment head-on, and always ensure that every project is delivered to the highest possible standard. Our clients, who include full service research agencies and digital marketers, know they can rely on us to deliver projects on time – every time. We’re passionate about our work and relish the challenge of sourcing quality participants with high attendance levels for research fieldwork. We’re also fun to work with, as our regular clients will attest.