Alexandra L.

Alexandra L. currently serves as the Director of Buying & Merchandising for Mens and Gender Free at Roots since July 2022, following a role as Merchandise Manager. Prior to this, Alexandra held the position of Senior Buyer at Wazo Furniture, where responsibilities included implementing buying department procedures and developing relationships with overseas manufacturers. Experience also includes a role as Buyer for Activewear & Outerwear at Holt Renfrew, managing a multi-million dollar budget across 35 vendors, and serving as Senior Merchandising Manager at Under Armour, leading product and channel strategies for the Sporting Goods business. Earlier career stages featured positions at Reebok, where Alexandra held various roles, including Product Manager and Apparel Licensed and Accessories Buyer, demonstrating rapid career progression and team leadership. Alexandra earned a Bachelor of Arts in Fashion/Apparel Design from Ryerson University between 2000 and 2003.