Ian Flaxey

Ian Flaxey is a seasoned professional currently serving as the Director of Go-to-Market Operations at Roots, following their role as the Global Head of Brand Planning & Operations at DECIEM. With extensive experience in the sports industry, Ian previously held key positions at companies such as adidas, Canadian Olympic Committee, and Under Armour, managing brand approvals and strategic partnerships. Ian’s educational background includes pursuing a Bachelor of Science in Psychology at the University of Guelph and a Master of Human Kinetics in Sport Management at the University of Windsor.