Raj Badarinath

Raj Badarinath is Chief Marketing and Product Officer at Rootstock. In his role as Chief Marketing Officer (CMO), he drives awareness of industry-leading Cloud ERP and the value product delivered to manufacturers, distributors, and supply chain organizations. In his role as Chief Product Officer(CPO), he assesses what customers appreciate and need in ERP solutions and translates these insights into a product strategy and roadmap.

Over the course of his 25-year career, Raj was in charge of developing global go-to-market strategies across marketing, product and sales. After an initial decade with established global players such as Peoplesoft/Oracle, Capgemini and Infosys, he held leadership positions at many SaaS companies, including ArrowStream, Algonomy, Avangate, Nutanix, and others. All of these companies were at various stages of growth, from startup to IPO, and Raj’s guidance helped get them to their next level of success. When not working, Raj assists emerging startups as an angel investor and board advisor. He is also a voracious reader, self-published author and a mentor to students. He has bachelor’s degrees in mechanical engineering and Computer Science (Eq.) from India and a strategic marketing diploma from the University of California at Berkeley.