Eleanor Gaywood

Eleanor Gaywood is an accomplished marketing professional with extensive experience in the blockchain and technology sectors. Currently serving as Director of Marketing & Ecosystem at RootstockCollective since December 2024, Eleanor focuses on enhancing community governance and value capture within the Bitcoin ecosystem. Previous roles include Head of Marketing at Coincover, overseeing brand and communications from November 2022 to October 2024, as well as leadership positions in content, communications, and growth at Yapily and Currensea, among others. Eleanor's career also includes significant marketing roles at Satago, Equiniti, Currencies Direct, Open Energi, and Informa Exhibitions. Academically, Eleanor is pursuing a Master of Science in Computer Science and Artificial Intelligence at the University of York while holding a BSc in Marketing from the University of Roehampton and a Diploma in Professional Marketing from the Chartered Institute of Marketing.