Kenneth VandenBout III

Director of Digital Media at ROR Partners

Kenneth VandenBout III has a diverse work experience in the field of digital marketing and sales. Kenneth currently works at ROR Partners as the Director of Digital Media, where they oversee digital marketing and advertising campaigns. Prior to this, Kenneth worked as a Digital Media Manager at ROR Partners, where they planned and executed digital marketing strategies, focusing on social media, search engines, and the Google Display and Video Network.

Kenneth also has experience in academia, serving as an Adjunct Professor at Davenport University, teaching courses on digital marketing and international marketing.

In the past, Kenneth worked as a Digital Marketing Specialist at Stiles Machinery, where they strategized and executed various digital marketing activities. Kenneth also worked as a Digital Media Specialist at ddm marketing + communications, where they executed digital media campaigns and conducted keyword research for paid search campaigns.

Kenneth's earlier experience includes roles as a Marketing Operations Manager at Maltese Marketing, LLC, where they oversaw marketing operations and analyzed marketing data. Kenneth also worked as an International Digital Sales & Marketing Consultant at Maltese Marketing, LLC, where they cultivated relationships with target audiences and identified opportunities for SEO campaigns.

Prior to their digital marketing roles, Kenneth gained experience in sales as a National Sales Manager at Manakey Group LLC. In this role, they focused on building and growing profit margins, analyzing market conditions, and expanding the product line.

Kenneth VandenBout III has a diverse education history that spans over several years. Kenneth first attended Davenport University in 2013 and graduated in 2016 with a Bachelor's Degree in Marketing. Following this, they pursued a Master of Business Administration (M.B.A.) at Davenport University from 2017 to 2018. In 2020, Kenneth returned to Davenport University to obtain a Post Graduate Certificate in Marketing, which they completed in 2023. Additionally, in 2021, Kenneth took additional classes at Davenport University for further learning.

In terms of certifications, Kenneth has obtained several from Google. In 2021, they acquired the Advanced Google Analytics Certification, Google Analytics for Power Users Certification, Google Tag Manager Fundamentals Certification, and Introduction To Data Studio Certification. The following year, in 2022, they obtained the Google Analytics Individual Certification, Google Ads Display Certification, and Google Ads Search Certification. Most recently, in 2023, Kenneth achieved the Google Ads Measurement Certification.

Links

Timeline

  • Director of Digital Media

    April, 2023 - present

  • Digital Media Manager

    June, 2022