Lalita Gerlach

Lalita Gerlach currently serves as the Director of Marketing at Rothbaum Consulting Engineers, a position held since October 2021, where responsibilities include developing marketing strategies, managing campaigns, organizing events, targeting specific audiences, and overseeing both online and offline presence, including SEO. Prior experience includes roles as Marketing Managerin and Marketing Communications Specialist at Ingenics AG, where marketing communications, visual storytelling, and corporate design were key focuses. Lalita's academic background comprises a Master of Arts in International Corporate Communication and Media Management from Hochschule Neu-Ulm and a Bachelor of Arts in Digital Media from Technische Hochschule Ulm, complemented by various positions related to media design and communication during studies.