Hanna Oberauer

Lead Premium Brand Experience at Rotkäppchen-Mumm

Hanna Oberauer has a diverse range of work experience in marketing and brand management roles. Hanna began their career as a Logistics and Materials Management Intern at Siemens in 2002 before moving on to become a Marketing Intern at BMW Group in 2003. From there, Hanna worked as a Marketing Executive and later as an Assistant Marketing Manager at Siam Winery Trading Plus Co., Ltd., where they were responsible for brand positioning, marketing strategies, and relationship management.

In 2013, Hanna became a Marketing and Business Development Consultant at Mobile Kochkunst, where they focused on defining brand strategies, creating marketing content, and growing the customer base. Hanna then founded and directed the obenauf event at obenauf Veranstaltungsgesellschaft mbH, managing all aspects of the event from planning and concept to marketing and sales.

At Feinkost Kaefer, Hanna served as a Project Manager, overseeing the planning process for premium customer events and conventions. Hanna managed event logistics and collaborated with internal and external stakeholders to ensure successful event outcomes.

Hanna then joined Rotkäppchen-Mumm, where they held various roles including Product Manager Geldermann, Brand Experience Manager, and currently serves as the Lead Premium Brand Experience. In these roles, they have been involved in developing and implementing marketing strategies, driving brand awareness, and maximizing brand exposure within the premium portfolio.

Overall, Hanna Oberauer has a strong background in marketing, brand management, and event planning, with experience in both national and international contexts.

Hanna Oberauer earned a Bachelor's degree in Media Management from md.h Media Design University of Applied Sciences and Arts in Munich, Germany from 2006 to 2009. Prior to that, they studied Tourism and Mobility at HSW University of Applied Sciences and Arts in Lucerne, Switzerland from 2005 to 2006.

Links

Previous companies

Siemens logo
Siam Winery logo

Timeline

  • Lead Premium Brand Experience

    June, 2022 - present

  • Brand Experience Manager

    June, 2017

  • Product Manager Geldermann

    June, 2016