Lori Barrett

Lori Barrett has over 15 years of work experience in various roles within the cycling and sports industry.

Lori currently serves as the Managing Director at Velo Premiere since April 2022. Earlier, they were the Managing Director at Rotor Bike Components from January 2020, where they also held the position of VP of Business Development from July 2016 to January 2020.

Before that, they worked as the Domestic Sales Manager at Reynolds Cycling from September 2014 to December 2015. Prior to that, they were the Principal, Special Agent Sport Sales at Pearl Izumi from August 2012 to September 2014.

Lori started their career as an Independent Sales Rep at Louis Garneau Sports, where they worked from 2010 to 2012. Lori also worked as a Lead Marketing Rep at Clif Bar & Company from 2007 to 2010.

Overall, Lori has demonstrated strong leadership and expertise in sales, marketing, and business development within the cycling and sports industry.

Lori Barrett received their Bachelor of Arts (BA) degree in Dance from The University of Texas at Austin, which they attended from 1998 to 2002. In 2004, they pursued further education and obtained a Master of Education (MEd) degree in Curriculum & Instruction from Texas State University, completing their studies in 2005.