Yvonne van Everdingen

Yvonne van Everdingen is a distinguished academic with extensive experience in marketing and innovation, currently serving as a Professor of Marketing and Innovation at RSM Erasmus University since January 1995. Yvonne has held various positions at the university, including Associate Professor and Assistant Professor of Marketing Management. Additionally, Yvonne is the Academic Director of the Expert Practice in Virtual and Augmented Reality at the Erasmus Centre for Data Analytics since October 2020, focusing on interdisciplinary collaboration among researchers. Yvonne's academic foundation includes a PhD in Marketing Management and a combined BSc and MSc in Quantitative Economics, both obtained from Vrije Universiteit Amsterdam. Prior to joining RSM, Yvonne contributed as a researcher at the Economic and Social Institute - Vrije Universiteit from January 1995 to December 1996.