Rotterdam School of Management, Erasmus University
Yvonne van Everdingen is a distinguished academic with extensive experience in marketing and innovation, currently serving as a Professor of Marketing and Innovation at RSM Erasmus University since January 1995. Yvonne has held various positions at the university, including Associate Professor and Assistant Professor of Marketing Management. Additionally, Yvonne is the Academic Director of the Expert Practice in Virtual and Augmented Reality at the Erasmus Centre for Data Analytics since October 2020, focusing on interdisciplinary collaboration among researchers. Yvonne's academic foundation includes a PhD in Marketing Management and a combined BSc and MSc in Quantitative Economics, both obtained from Vrije Universiteit Amsterdam. Prior to joining RSM, Yvonne contributed as a researcher at the Economic and Social Institute - Vrije Universiteit from January 1995 to December 1996.
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Rotterdam School of Management, Erasmus University
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Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 research-based business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.