Rough Country
Robert Braga is a seasoned professional with extensive experience in engineering and product development, particularly in the automotive industry. Currently serving as the Development Manager for Plastics at Rough Country since May 2022, Robert previously held roles as a Senior Design Engineer at AscendX Concepts and a Senior Design Engineer for Cab Interior at Daimler Trucks North America. As Owner of Automotive Design Engineering since August 2005, Robert provides CAD services for the hot rod industry. Robert's leadership and expertise were also demonstrated as President of Liberty Products, where innovative light-duty truck and Jeep accessories were developed. Other notable experience includes a significant tenure at Bushwacker, Inc. as Engineering Manager focused on aftermarket automotive components, and a mechanical designer position at Bose Corporation designing audio components for the OEM automotive market. Robert holds experience with various design processes, patents, and manufacturing techniques, and is a graduate of Wentworth Institute of Technology and Assabet Valley Regional Vocational High School.
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Rough Country
Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers. Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy. At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.