Roundpeg Consulting, LLC
Danielle Stratton serves as an Associate Strategist at Roundpeg Consulting, LLC, since August 2022. Prior to this role, Danielle held the position of Marketing Manager at the Institute of Innovation & Entrepreneurship from October 2020 to August 2022. Danielle Stratton earned a Bachelor's degree in Marketing from North Central University, completing the program in December 2022.
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Roundpeg Consulting, LLC
WE GIVE NEW LIFE TO BRANDS As companies pursue growth and scale, their brands often lose focus. As a result, their ability to connect with consumers and create demand suffers. Since 2004, Roundpeg has applied a rare combination of rigor and creativity to reframe a brand’s perspective, potential and purpose in people’s lives. Our consumer-centric approach to brand strategy invariably uncovers new avenues for growth. Roundpeg has a track record of working with mass consumer brands to develop brand strategies that translate to action, connect with consumers and, in the end, jumpstart or accelerate growth. We revitalize brands by drawing upon a range of unique facilitation methods and in-house insights tools —from syndicated research and non-traditional qualitative to digital ethnography and social listening. Our services include: • Growth opportunity identification and sizing • Consumer segmentation and persona development • Target consumer-mindset profiling • Competitive/consumer mapping • Brand, product and private label positioning • Journey mapping • Category value propositions • Go-to-market strategy (marketing, innovation, experience) • Portfolio management Email us at info@roundpegconsulting.com