Roundpeg Consulting, LLC
Hannah (Botsford) Bronston currently serves as a Senior Brand Strategist at Roundpeg Consulting, LLC, since June 2016, where responsibilities include identifying authentic brand-consumer connections, conducting qualitative and quantitative research, and facilitating client workshops. Prior to this role, Hannah held various positions at KJ International Resources, including Brand Strategist and Associate Strategist, focusing on social media growth and client development. Earlier experience includes roles as a Social Media Manager for The Black Sheep and a Marketing Communications Intern at Downtown Green Bay, Inc. Hannah holds a Bachelor of Science in Business Marketing and a Bachelor of Arts in Journalism with a focus on Strategic Communications from the University of Minnesota - Carlson School of Management.
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Roundpeg Consulting, LLC
WE GIVE NEW LIFE TO BRANDS As companies pursue growth and scale, their brands often lose focus. As a result, their ability to connect with consumers and create demand suffers. Since 2004, Roundpeg has applied a rare combination of rigor and creativity to reframe a brand’s perspective, potential and purpose in people’s lives. Our consumer-centric approach to brand strategy invariably uncovers new avenues for growth. Roundpeg has a track record of working with mass consumer brands to develop brand strategies that translate to action, connect with consumers and, in the end, jumpstart or accelerate growth. We revitalize brands by drawing upon a range of unique facilitation methods and in-house insights tools —from syndicated research and non-traditional qualitative to digital ethnography and social listening. Our services include: • Growth opportunity identification and sizing • Consumer segmentation and persona development • Target consumer-mindset profiling • Competitive/consumer mapping • Brand, product and private label positioning • Journey mapping • Category value propositions • Go-to-market strategy (marketing, innovation, experience) • Portfolio management Email us at info@roundpegconsulting.com