Roundpeg Consulting, LLC
Jeremy Ericson is a seasoned marketing professional with extensive experience in strategy development and customer experience across various industries. Currently serving as a Marketing Transformation & Strategy Consultant at Elevance Health since April 2024, Jeremy focuses on customer-centric transformation initiatives and auxiliary Chief of Staff duties. Concurrently, as a Collaborating Strategist at Roundpeg Consulting, Jeremy aids brands like Starbucks and Target in strategic growth reinvigoration. Previously, as Sr. Director of Strategy & Campaigns at Allina Health, Jeremy led digital strategy for clinical service lines. Jeremy's leadership roles at ECMC Group as Vice President of Marketing & Customer Experience and at Advance Auto Parts underscore a strong track record in brand reinvention and growth strategies. An MBA graduate from The Ohio State University, Jeremy is currently pursuing a Certificate in Digital Leadership from Cornell University and holds a B.A. in English/Economics from the College of the Holy Cross.
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Roundpeg Consulting, LLC
WE GIVE NEW LIFE TO BRANDS As companies pursue growth and scale, their brands often lose focus. As a result, their ability to connect with consumers and create demand suffers. Since 2004, Roundpeg has applied a rare combination of rigor and creativity to reframe a brand’s perspective, potential and purpose in people’s lives. Our consumer-centric approach to brand strategy invariably uncovers new avenues for growth. Roundpeg has a track record of working with mass consumer brands to develop brand strategies that translate to action, connect with consumers and, in the end, jumpstart or accelerate growth. We revitalize brands by drawing upon a range of unique facilitation methods and in-house insights tools —from syndicated research and non-traditional qualitative to digital ethnography and social listening. Our services include: • Growth opportunity identification and sizing • Consumer segmentation and persona development • Target consumer-mindset profiling • Competitive/consumer mapping • Brand, product and private label positioning • Journey mapping • Category value propositions • Go-to-market strategy (marketing, innovation, experience) • Portfolio management Email us at info@roundpegconsulting.com