Krystal Lawrence

Krystal Lawrence is a seasoned HR professional with extensive experience in various roles across multiple organizations, currently serving as a Senior Human Resources Business Partner at Roush since June 2023. At Roush, Krystal has made significant contributions to employee engagement and company culture through the development of leadership initiatives and an enhanced onboarding process. Previously, Krystal held positions at Rocket Companies, including Human Resources Business Partner and Team Relations Specialist, where responsibilities involved advising on organizational change and enhancing employee experiences. Earlier experience at Roush included providing HR support for approximately 1,500 employees and implementing HR initiatives. Krystal began a career in HR after a Digital Marketing Internship at Dalton State College. Educational qualifications include a Master's in Business Administration with a focus on Business Intelligence and Data Analytics from UMass Global and a Bachelor's degree from Dalton State College.