Route
Darren Davidson is an experienced media professional currently serving as the Managing Director at Route since January 2016, where the focus is on building connections between brands and consumers in a dynamic media landscape. Prior to this role, Darren held various significant positions at Time Inc. UK, including Programmatic and Digital Trading Director, where responsibilities included the development of sales strategies and the establishment of the Digital Sales Department. Additional experience includes roles at BSkyB as Online Sales Controller, News Group Newspapers as Digital Manager, and Adlink as Group Head, developing digital commercial strategies for prominent brands. Darren's career began at ITV as an Account Executive, and educational background includes a degree in History from the University of Surrey.
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Route
Route offers advertisers and communication agencies media solutions to solve client and customer briefs. The way people consume media, seek solutions and make decisions is changing. Is your way of ‘selling’ the message their way of ‘buying’ it? Reaching the right people with the right message at the right time is the most effective way to drive results. Do this and you’ll remain relevant, credible and ahead of the competition. You’ll retain converts and earn new ones. Simple right? But without dedicated expertise or time to focus on marketing, it’s difficult to know which is the right way to go leading to confusion and the risk of poor decisions. The right way to reach your customer could be a smart mix of traditional and paid search or a combination of social and content marketing. While those brands with the confidence to make the right marketing decisions connect, gain recognition, become preferred and trigger the response they’re after. Partnering with Route will give you the confidence to make the right decisions and choose a way of marketing that suits your customers and your business. We provide experienced, insightful and precise strategic planning and measurable, responsive and efficient implementation.