Route
Vidhan Shah FMAAT, FICB serves as the Director of Finance at Route since August 2015 and co-founded Aerobit Technologies Limited in January 2020, which operates the Okfit brand, delivering user-friendly CRM services for fitness studios globally. Additionally, Vidhan Shah has been the Founder Co-Owner of okfit.in since January 2018 and has owned Vidhan Shah since January 2000.
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Route
Route offers advertisers and communication agencies media solutions to solve client and customer briefs. The way people consume media, seek solutions and make decisions is changing. Is your way of ‘selling’ the message their way of ‘buying’ it? Reaching the right people with the right message at the right time is the most effective way to drive results. Do this and you’ll remain relevant, credible and ahead of the competition. You’ll retain converts and earn new ones. Simple right? But without dedicated expertise or time to focus on marketing, it’s difficult to know which is the right way to go leading to confusion and the risk of poor decisions. The right way to reach your customer could be a smart mix of traditional and paid search or a combination of social and content marketing. While those brands with the confidence to make the right marketing decisions connect, gain recognition, become preferred and trigger the response they’re after. Partnering with Route will give you the confidence to make the right decisions and choose a way of marketing that suits your customers and your business. We provide experienced, insightful and precise strategic planning and measurable, responsive and efficient implementation.