Alex Estradas

Alex Estradas is a seasoned marketing professional with extensive experience in managing and implementing marketing strategies across various sectors. Currently serving as a Regional Manager for Marketing & Sponsorship at RBC since January 2017, Alex has held multiple marketing roles within the organization, including Digital Engagement and Direct Response Manager for Caribbean Banking. Prior to RBC, Alex worked at Scotiabank managing digital and direct marketing as well as pricing initiatives for credit products across multiple markets in Latin America. Additional experience includes freelance digital marketing consulting and strategic management roles at AXA and American Express, where Alex developed comprehensive marketing strategies and campaigns. Alex holds a Master’s degree in Marketing from the University of the West of England and has furthered education in interactive marketing and business administration through various institutions.