Sam Passafiume

Vice President Ops Data Information And AI

Sam Passafiume is an accomplished professional in operations, data, and artificial intelligence, currently serving as Vice President Ops Data Information and AI at RBC since April 2025. Prior to this role, Sam held the position of Senior Director and Head of Ops Data and Information at RBC Wealth Management from November 2022 to July 2025. Sam's extensive experience at RBC Insurance between December 2013 and November 2022 includes serving as Sr Director Data and AI, Director of Business Insight and Analytics, and various analytical roles. Earlier career experiences include roles as Business Manager at the European Union Chamber of Commerce in China and Business Teacher/Program Coordinator at Mohawk College. Sam’s educational background includes an MBA in Strategic Business Valuation from McMaster University.

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