Sara Chi

Sara Chi is a seasoned professional in social intelligence and research, currently serving as the Global Lead for the Social Intelligence Center of Excellence at RBC since November 2013, where responsibilities include enhancing the bank's brand reputation through content and consumer insights. Prior roles include managing analysis and social media integration at Cision Canada, leading a team of media analysts, and providing customized reports for clients. As the Chief Insights Optimizer at InfoSara Consulting, Sara focused on leveraging business knowledge for actionable insights. Previous experience includes project research analysis at CIBC and senior business information specialization at McKinsey & Company, where contributions to Canadian financial services research were made. Sara holds a Bachelor's degree in Business Administration from Chung Yuan Christian University and additional education from the University of Toronto.