Luuk Jumelet is an experienced digital manager currently working at Royal Brinkman since December 2019, focusing on new business and digital innovation within the innovative horticulture sector. Responsibilities include creating the digital roadmap and overseeing the technical development of digital platforms, as well as enhancing web-based applications to support growers. Prior to this role, Luuk served as a product owner for e-commerce at Topbrands Europe BV, concentrating on international B2B e-commerce platforms and bridging commercial needs with technical execution. Luuk holds a Bachelor's degree in Small Business and Retail Management from Hogeschool voor Economische Studies Rotterdam and studied Business Management at Polytechnic Institute of Setúbal.