Melissa Anido

Melissa Anido currently serves as AVP of Global eCommerce Brand Experience at Royal Caribbean Group, a position held since April 2022, where responsibilities include developing strategic commercial initiatives for RoyalCaribbean.com and CelebrityCruises. Prior to this role, Melissa worked at Cerberus Capital Management as Head of Performance Marketing, focusing on a leading pre-owned car sales business. Previously, extensive experience at Carnival Cruise Line spanned over a decade, with roles including Sr. Director of Marketing Planning, Strategy and Optimization, Director of Media Planning and Strategy, and Senior Manager of Marketing Analytics. Earlier positions include management roles at CheetahMail and Carnival Cruise Lines, as well as a Marketing Analyst position at Terra.com. Melissa Anido holds an MBA in Computer and Information Systems from the University of Miami Herbert Business School and a BSBA in Decision and Information Sciences from the University of Florida.