Amanda Linnell

Amanda Linnell is an experienced professional in the fields of brand management, e-commerce, and interior design. Currently serving as Creative Brand Manager for Own Brands at Royal Design Group Holding AB since May 2022, Amanda is responsible for overseeing the furniture brand assortment and cultivating partnerships while ensuring that KPIs are met. As the Founder of Charity Rebels and The Decorialist, Amanda demonstrates entrepreneurial skills alongside a background in e-commerce merchandising at H&M and founding Charify AB. Amanda has held various roles at H&M, including Multichannel Buyer and Junior Buyer Online, and has previous experience as an Accountant and Complaint Coordinator at Interhome. Educational credentials include a Bachelor’s degree in Business Economics from Uppsala University and coursework in eCommerce at UCL.