Kshitij Mehta has extensive experience in marketing and brand management, currently serving as the Head of Global Consumer, Market Insights & Brand Strategy at Royal Enfield since August 2015. Other roles at Royal Enfield include Global Brand Head for heritage brands and new launches, as well as Head of Marketing for India & SAARC. Prior to this, Kshitij Mehta worked at Bacardi from September 2006 to August 2015, holding various positions including Brand Manager for Bacardi Rums and Trade Marketing Manager for the North region. Kshitij Mehta began a career in marketing at Radio City India as a Marketing Executive and previously worked in sales roles at Bacardi. Kshitij Mehta holds a PGDM in General Management with a focus on Marketing from IIM Lucknow and a Bachelor of Arts from Bhavans Vivekananda College. Basic education completed at Hyderabad Public School.