The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. 

Royal Enfield operates in 60+ countries across the world with more than 3000 retail touchpoints globally, 4 CKD units, 3 state-of-the-art manufacturing facilities based out of Chennai, India and two technical centers - in India and in the UK. 

Watch Royal Enfield's incredible journey here - https://youtu.be/UvR57lwJptk

Automotive

Royal Enfield

Amit Kaushik

The Marketing and Brand Management Team at Royal Enfield focuses on enhancing brand visibility and driving consumer engagement in the global motorcycle market. This diverse team collaborates on strategic marketing initiatives, consumer insights, and innovative campaigns to promote both motorcycles and apparel, ensuring that Royal Enfield's unique heritage resonates with enthusiasts worldwide. They leverage digital marketing, analytics, and creative strategies to strengthen brand loyalty and expand market reach.

Marketing and Brand Management Team

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Team members