Hermen Bruins

Hermen Bruins is an experienced purchasing and category management professional with a strong background in various sectors, including beauty and retail. Currently serving as Head of Purchasing at Royal Herkel, Hermen oversees the purchasing department with responsibilities including annual price negotiations, opening a Far East purchasing department, and managing capital expenditure projects. Previous roles include Local Category Buying Manager at Getir, where local assortments were established from scratch, and Category Manager Beauty at Holland & Barrett Benelux, managing an annual sales budget of €60 million. Hermen's earlier experience includes buyer positions at Rituals and Herkel B.V., along with team leadership at Ahold and internships at bol.com and Wavin Nederland. Educational qualifications include a Bachelor's degree in Business Administration from Stenden University and completion of NEVI-1 in Purchasing and Procurement.